Barrel Tasting Drunkeness alarms Healdsburg Merchants

http://www.pressdemocrat.com/article/20120320/ARTICLES/120329954?p=1&tc=pg
With a title like that and quotes like this, how could we resist: “There’s incredible drunkenness…” ”The kids are out of control, what can you say…” Link to full article above.
Notes from the 34th Wine Road Barrel Tasting in Healdsburg, California. An annual event that draws an estimated 20,000 people to more than 140 wineries, and, apparently scares the shit out of the locals…
“Besides a generational gap between the younger, generally more intoxicated crowds and the more mature, discriminating wine drinkers, there also is an element of concern that the Barrel Tasting is one more thing that’s transforming Healdsburg — and not for the better.”
For starters, let me just say: Kudos to this article, its author, and complaining merchants. This kind of condescending bullshit is exactly what wine needs more of.
Seriously – Wine – get over yourself. The other sectors of the alcohol industry have all dealt with this issue, and you don’t hear them whining. If you’ve ever attended a scotch tasting or craft beer tasting, just like with wine, there is always a small portion of this more mature, discriminating crowd getting ripped to the tits. And, as that “more mature” crowd does what the “more mature” do, namely, to die off, where is the next generation of consumer going to come from? How can you possibly appeal to the “younger, generally more intoxicated crowd, ” using terms like “beer blaster?” Really? What the fuck is a beer blaster? As a distinguished gentleman who has visited many tastings, parties, soirees, bare knuckle fist fights and orgies, I have never heard the term beer blaster. Using that term is like watching John Kerry windsurf or Mitt Romney talk about eating catfish and grits.
For the most part any alcoholic beverage can be considered in one of three categories: beer, wine, or spirits. Of these three, one seems to act like an only child: spoiled, self-righteous, and suffering from illusions of grandeur. Probably because they were brought up around, and by, other self-righteous assholes. Wine, I’m talking to you. It’s time to learn to share. This mad world is full of different opinions, views, and levels of decorum, but, for the most part this thing seems to function.
Perhaps my favorite is the story of a local spa owner: “She said that on the second Saturday of Barrel Tasting she had to tend to a young lady in her early twenties, in high heels and a mini skirt. ’She was sitting on my sidewalk, poor thing. I said: Get up get yourself together. She was drunk..’”
Sweet Jesus. I can’t believe this young lady had the nerve to sit on your sidewalk, and in high heels no less. From her tone, you would have thought Ms. Scherrer had stumbled upon an eight man Japanese circle jerk on her steps.
Look, as small business owners ourselves, we can certainly empathize with the need to limit inhebreation to those that are spending money. The rest, we can all agree, are just degenerates.
But I have the distinct feeling that when taken in its entirety, this event brings a lot of money to the local merchants and town. As we all know drunks are generally a lot looser with their cash. Hell, they’ve built entire cities on this premise. Why do you think the drinks are free in Vegas? And, far be it for me to imply that local merchants might even leverage that whiff of alcohol they catch on someone’s breath, or that slight stumble noticed as a young lady in high heels crosses the threshold of you store… As a local jewelry store owner said: “She had one of her most lucrative weekends ever as a result of customers who came for Barrel Tasting and shopped.” Really?
In closing, Wine, grow up. Put on your big boy pants and lets get a drink.
Basil